top of page
SECRET WALLS ART OF COMPETITION 2024 NATIONAL TOUR
DESIGNS AS SECRET'S WALLS IN-HOUSE GRAPHIC DESIGNER.
COLLABORATION WITH LAFC'S MARCUS MCDOUGALD, MERCHANDISE PRODUCTION BY PARK SSC AND CAPS STREETWEAR, AND ILLUSTRATIONS MADE BY BRIAN BUTLER
WHILE THE OFFICIAL TOUR STARTED IN SEPTEMBER, DESIGN WORK BEGAN AROUND JUNE. WITH A SET OF ILLUSTRATIONS MADE FROM BRIAN BUTLER AND A LEGACY TO FOLLOW, I SPENT THE FIRST FEW MONTHS EXPLORING HOW TO USE SAID DRAWINGS IN PROMOTIONAL WORK AND POTENTIAL MERCHANDISE.
LATER IN AUGUST, MARCUS MCDOUGLAS WAS BROUGHT IN TO DEVELOP THE FINAL ASSET PACK AND A HANDFUL OF TEMPLATES. THIS WAS THEN PASSED OFF TO ME AS A ONE PERSON DESIGN TEAM TO FINISH THE REST OF THE NECESSARY GRAPHICS.
AS OUR PHOTOS ROLLED IN, I BEGAN COLLAGING THEM AS A DYNAMIC SOCIAL MEDIA RECAP AND AS POTENTIAL PROMOTIONAL IMAGES.
LATER, THE LIBRARY OF GRAPHICS PRODUCED DURING THE 8 MONTHS WAS REPURPOSED INTO THE SECRET WALLS YEARBOOK, WHICH WAS A FULLY PRODUCED PUBLICATION MADE SOLEY BY YOURS TRULY.
bottom of page