top of page

SECRET WALLS ART OF COMPETITION  2024 NATIONAL TOUR

AS SECRET'S WALLS IN-HOUSE GRAPHIC DESIGNER, I WORKED ALONGSIDE CREATIVE DIRECTOR EMMETT METHVEN TO DEVELOP THE NATIONAL ART OF COMPETITION FROM CONCEPT TO FINAL PRODUCTION.

WITH BRAND IDENTITY DEVELOPED BY LAFC'S MARCUS MCDOUGALD, MERCHANDISE PRODUCTION BY PARK SSC AND CAPS STREETWEAR, AND ILLUSTRATIONS MADE BY BRIAN BUTLER, THIS WAS TRULY A TEAM EFFORT.
THE FOLLOW GALLERY FEATURES SOLELY WORK I DEVELOPED FROM EARLY CREATIVE CONCEPTS, POTENTIAL TEMPLATES, & FINAL PRODUCTS
EARLY CONCEPT DESIGNS
THE EARLY STAGES WERE PARTICULARLY CHALLENGING, AS WE WERE YET TO CONFIRM ANY INFORMATION ABOUT AMOUNT OF STOPS, ARTISTS, OR WHERE TICKETS WOULD BE SOLD.

I WAS GIVEN A CATALOGUE OF OLD PHOTOS AND THE LOGOS MADE BY BRIAN BUTLER WITH THE INSTRUCTIONS TO INCORPORATE THE PRE-MADE ART ANYWHERE POSSIBLE WITH LOTS OF TEXTURES.


FIRST AND SECOND ROUND TOUR ANNOUNCEMENTS
FULL LIST OF TOUR LOCATIONS
ARTIST ANNOUNCEMENTS
OTHER CONCEPT ART
FINALIZED GRAPHICS
AFTER THE INITIAL CONCEPT DESIGN MARCUS MCDOUGLAS JOINED THE TEAM FOR A MORE EXTENSIVE BRAND DESIGN, PROVIDING THE CREATIVE TEAM A FINALIZED TOOLKIT TO DEVELOP THE REST OF THE CAMPAIGN.


CITY LINEUP ANNOUNCEMENTS